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WHAT IS HAPPENING?
Each year, hundreds of millions of animals are caught from the wild and then sold as food, pets, accessories, souvenirs and medicine. As Asia grows richer, more and more people have the means to purchase illegal products from species such as elephants and rhinos for medicinal purposes or as a representation of enhanced wealth and status. This is bringing about an unprecedented spike in illegal wildlife trade across the world and it may well overturn decades of conservation success, especially for key species like rhinos, elephants and tigers.

WWF'S EFFORT
Saving nature is at the very heart of what we do as WWF. For more nearly 60 years, we have made it our mission to find solutions that save the marvelous array of life on our planet by applying the best science available and working closely with local communities.
However the impacts will reach far beyond the potential cultural loss of iconic species like tigers, rhinos and whales.
The good news is we’ve also seen what’s working. WWF has been part of successful wildlife recovery stories ranging from southern Africa’s black rhino to black bucks in the Himalayas. And this, in turn, is helping to protect rich and varied ecosystems while ensuring people continue to benefit from nature.
This much is clear: we cannot afford to fail in our mission to save a living planet.
WWF'S GOALS
DOUBLE THE NUMBER OF TIGERS
WWF aims to double the world’s wild tiger population by 2022 (TX2). We’re working with world leaders to take action, focusing conservation efforts in key sites, raising funds to permanently protect landscapes, and supporting community-based conservation. Saving tigers is about more than restoring a single species. As a large predator, tigers play an important role in maintaining a healthy ecosystem. Every time we protect a tiger, we protect around 25,000 acres of forest—forests that sustain wildlife and local communities and supply people around the world with clean air, water, food, and products.



EMPOWER PEOPLE TO PROTECT WILDLIFE
Over the last few decades, conservationists have come to understand just how central community involvement is to wildlife conservation success—and how important it is for communities to actively steward the natural resources around them to improve economic and social well-being. WWF’s community-based conservation work today reflects this fundamental reality. We work across a variety of communities and customize our work based on the specific needs and interests of a given place, taking into consideration each region’s particular set of conservation assets and challenges.
WWF is working to shut down the illegal markets in Thailand, and helped end the legal ivory trade in China. By tackling these markets now as part of a pan-Asian approach, WWF aims to leverage China’s recent actions to ban the ivory trade to prevent further displacement of the current China ivory trade to nearby countries.
CLOSING ASIA'S IVORY MARKETS

SAY NO TO ILLEGAL WILDLIFE PRODUCTS
WHAT CAN YOU DO?

DO NOT BUY SOUVENIRS MADE FROM ENDANGERED ANIMAL PARTS

DO NOT EAT WILD ANIMALS

CHECK THE LIST OF TRADITIONAL MEDICINES BEFORE BUYING

DO NOT KEEP WILD ANIMALS AS PETS

DO NOT BUY WILD ANIMALS WITH INTENTIONS TO RESCUE THEM

ASK QUESTIONS BEFORE YOU BUY THE GOODS
SUPPORT WWF WILDLIFE CONSERVATION PROGRAMME
TAKE A PLEDGE

SAY NO TO SHARK FIN
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SAY NO TO ILLEGAL WILDLIFE TRADE
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